I am an experienced festival producer (over 10+ years in the industry), specialised in artist production and artist hospitality.
Currently I am responsible for the artist production of Flow Festival Helsinki (155 bands in 2017, 147 bands in 2018 and over 170 bands in 2019), my main focus being artist hospitality. Together with my team I have had the pleasure of witnessing, for example, Kanye West, Frank Ocean, Tame Impala, Solange, Alicia Keys, Ms. Lauryn Hill, Major Lazer and Kendrick Lamar performing at the old power plant area in Suvilahti, Helsinki, where the festival is held.
Flow Festival is a music and arts festival in Helsinki, Finland. Flow Festival has become synonymous with bringing music from old school legends to topical newcomers. Beyond the music, Flow, offers a warm embrace of the arts and an exceptional array of world spanning cuisine. The festival is one of the world’s first carbon-neutral festivals and has won the "festival of the year" award four times at the Music & Media professional conference held in Finland.
I am in charge of contracting all our performing artists as well as their financials, booking hotels, flights and local transportation as well as artist settlements and hospitality needs. As the superior of the artist hospitality team, I supervise approx. 60 skilled festival workers with different tasks. I also hold a Master of Music degree focused in arts management and a Master of Arts degree in musicology.
I like my coffee black and music jazz.