Growing up with parents who were once (and I suppose still are) punks at heart, I was given a deep appreciation for music at a very young age. Gravitating towards the industry, I got my first job in music in 2012 as a Booking Agent, Artist Manager and Events Coordinator for a small niche label. Since then I have worked on various projects within Events, Booking, Touring and Artist Management. I have been trained mainly through experience and the guidance of some really incredible mentors.
I now own a bookings and promoter company called Aloe Aloe Music in Cape Town, South Africa.
Creating a pathway for the SA music industry to a global scale is my number 1 priority.