Born in Salzburg, Austria to a South African mother and an Austrian father,I have always understood the importance of different cultures, diversity and tolerance from an early age onwards. My multi cultural upbringing led to an undergraduate degree in International Development in Vienna, and later, a Master degree in Music Business Management at the University of Westminster in London. To combine my passion for sustainability within Politics and Economics as well as Music, I managed a 5000 capacity non-profit festival in the English Countryside for ten years. My live music organization skills led me to work with pop star Rihanna as her Road Manager, and then pathed my way as Tour Manager/ Head of Touring for EDM phenomenon Alan Walker, Swedish Pop Icon Zara Larsson, Grammy winners Clean Bandit, SIGMA, Susanne Sundfør and many more. I have also worked at MTV, produced Events for high profile brands, lecture at BIMM University in Event Management and have most recently produced my first feature film.