Please meet Tuomo Tolonen from our longtime partner, SHURE — the very first company we ever hosted a workshop with, over a decade ago! 🤩 Shure has been one of our biggest sponsors and strongest supporters of the WILMAwards since the very first ceremony in 2018 🥳

Having a partner with shared values is everything. “At a time when intolerance and bigotry were all too common, Shure would not tolerate any ethnic, racial or religious slurs, for in such actions or words he saw only the diminution of the human image” – words by the founder Sidney N. Shure, that we could not agree with more. 👏🤍 See what Tuomo thinks about the meaning of an organisation like Women In Live Music in the video!

We also want to wish Shure Happy 100th birthday! 🎂